Document Type

Article

Publication Date

8-2005

Publication Title

Proceedings of the Eleventh Americas Conference on Information Systems (AMCIS)

Abstract

The purpose of this study is to examine whether affect-laden online materials, such as news stories and ads, can induce mood. In particular, this study examines whether viewing a positive online ad or reading a positive online story can induce a positive affect similar to other established mood inductions such as receipt of a surprise gift. Based on the results of previous “offline” studies we expect to see that both online news stories and ads affect mood.

First Page Number

2357

Last Page Number

2360

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