Document Type

Article

Publication Date

1-2012

Publication Title

Proceedings of the Forty-Fifth Annual Hawaii International Conference on System Sciences (HICCS), Computer Society Press

Abstract

To be successful, websites must not only contain useful information, but provide that information in a quickly and easily accessible manner. One method of delivering this experience is to design websites that effectively guide users’ attention to key information on the page. Grounded in the model of visual hierarchy, this study examines several attributes that can affect users’ attention to key information. Using an eye tracking device, users’ eye movements were recorded while completing tasks on web pages. The results provide partial support for the model of visual hierarchy and indicate that tracking users’ eye movement is an effective method for informing design.

First Page Number

525

Last Page Number

532

Conference Title

Proceedings of the Forty-Fifth Annual Hawaii International Conference on System Sciences (HICCS)

Share

 
COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.