Student Work

Enhancing Museum Victoria Visitor Journey

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Museum Victoria, one of the largest and most prominent museum organisations in Melbourne, Australia, aims to utilise communications to improve the visitor journey. By collecting information through interviews and surveys, our team assessed the effectiveness of the Immigration Museum Multilingual Tour App and the Scienceworks Visitor Map. Furthermore, our team understood and interpreted the nature of the conversations found on Melbourne Museuma’s Jurassic World: The Exhibition Facebook Event page. Through this project, our team developed recommendations to improve Museum Victoria's current communications and delivered assessment tools to allow Museum Victoria to evaluate future communications.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • E-project-050216-185457
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Year
  • 2016
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Date created
  • 2016-05-02
Location
  • Melbourne
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