Recent legislation in Costa Rica has required the Benemérito Cuerpo de Bomberos to privatize its engineering services. Our deliverable was a marketing plan for two engineering services: Fire Systems Testing and Fire Risk Assessments. The objective of the marketing plan was to increase awareness of these engineering services and revenue for the Cuerpo de Bomberos. A situation analysis and SWOT analysis assessed the current market position of the Cuerpo de Bomberos and identified competitive advantages. Methods to collect data for the analyses included personal correspondence, interviews, and written questionnaires. Marketing strategies pertaining to the Product, Price, Promotion, and Distribution and Supply Chain Management of the engineering services concluded the marketing plan.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Rhinehart, Maya Elzbieta
• Rhodes, Tenell Glen
• Cambrola, Emily Autumn
• Torrey, Jacob Stewart

Subject

• Security
• Industry
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-050614-113508

Keyword

• Fire protection engineering
• Fire prevention
• Marketing

Advisor

• Ault, Holly Keyes
• Ludwig, Reinhold

Year

• 2014

Center

• San Jose, Costa Rica Project Center - IQP

Sponsor

• El Benemérito Cuerpo de Bomberos de Costa Rica

Date created

• 2014-05-06

Location

• San José

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Last modified

• 2021-02-03