Student Work
Creating a Marketing Manual and Marketing Plan for - Habitat for Humanity Metro West
PublicDownloadable Content
open in viewerReStore is a relatively new facility that resells donated furniture, appliances, fixtures, and building materials to support the building efforts of Habitat for Humanity's MetroWest/ Greater Worcester chapter. The goal of this project was to evaluate and improve their marketing efforts To achieve this goal we: (1) evaluated the existing marketing and outreach efforts of the ReStore; (2) identified opportunities for new relationships between Habitat for Humanity's Restore and Worcester area businesses and institutions (3) customized, populated, and evaluated the "Giftworks" databases.
- This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
- Creator
- Subject
- Publisher
- Identifier
- E-project-042913-180804
- Keyword
- Advisor
- Year
- 2013
- Center
- Sponsor
- Date created
- 2013-04-29
- Location
- Worcester
- Resource type
- Rights statement
Relations
- In Collection:
Items
Items
Thumbnail | Title | Visibility | Embargo Release Date | Actions |
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Habitat_Final_Submission.pdf | Public | Download |
Permanent link to this page: https://digital.wpi.edu/show/j9602095p