The British Museum’s Citi Money Gallery underwent renovations in 2012. Using visitor tracking, questionnaires, and visitor counting, our study evaluates the effect of the changes on the visitor experience. iPads and foreign language questionnaires streamlined our sampling process and increased the size and demographics of the sample population, allowing for a substantially better understanding of visitor experience. Increased visitor engagement and satisfaction indicates that the renovations were effective.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Corini, Alyssa Caitlin
• Moore, William Christopher
• Liu, Zeng
• Osborn, Scott David

Subject

• Culture
• Community
• Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-061913-122156

Keyword

• Museums--Conservation and restoration
• Marketing

Advisor

• Hou, Zhikun
• Mott, Wesley T.

Year

• 2013

Center

• London, England Project Center - IQP

Sponsor

• British Museum

Date created

• 2013-06-19

Location

• London

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright