Student Work

WAVETREND TECHNOLOGIES: MARKETING ANALYSIS

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Our project team performed a market analysis for Wavetrend Technologies, Inc. Wavetrend is a world leader in the deployment of comprehensive track-and-trace solutions providing real-time visibility of assets, people and modes of transportation. This project recommended implementation of RFID technology in the aviation and healthcare industries because of profit potential and the technology's advantages. These recommendations were supported by a great deal of market research gathered from a variety of primary and secondary sources. Our key primary source was a survey distributed to a number of Wavetrend's customers while our secondary sources consisted of various RFID technology periodicals, several academic publications in the WPI database, Yahoo! Finance, and ABI Research.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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  • E-project-042709-085924
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  • 2009
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  • 2009-04-27
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