Student Work

A Species at Risk: Raising Awareness About the Critically Endangered Maui’s Dolphin

Public

Downloadable Content

open in viewer

The New Zealand Department of Conservation’s protection of the critically endangered Maui’s dolphin (Cephalorhynchus hectori maui) depends heavily upon citizens reporting sightings. Our surveys established that lack of knowledge about the dolphin prevents all but 5% of residents from reporting sightings. To correct this deficiency, we drew on those findings to design improved educational materials and a conceptual smartphone application design. We produced two posters, a bumper sticker, and a tackle box sticker promoting the Maui’s dolphin and DOC’s reporting services. We evaluated them at Seaweek in Auckland.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Subject
Publisher
Identifier
  • E-project-030614-184249
Keyword
Advisor
Year
  • 2014
Center
Sponsor
Date created
  • 2014-03-06
Location
  • Wellington
Resource type
Rights statement
Last modified
  • 2021-01-06

Relations

Items

Items

Permanent link to this page: https://digital.wpi.edu/show/41687h67m