Student Work

Seeking Relevance in a Social Media Age: A Guide for the FRAXA Research Foundation

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The purpose of this project was to provide the FRAXA Research Foundation with recommendations for improving social media presence on Facebook, Twitter, and YouTube. By performing a SWOT analysis, creating experiments, and analyzing data from social media accounts, we demonstrated the importance of posting frequently, tailoring content to specific audiences, and cross-posting to maintain a strong social media presence. These strategies will help FRAXA increase outreach and obtain a higher likelihood of donors and volunteers dedicated to advancing FRAXA's mission.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • E-project-050216-120645
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Year
  • 2016
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Date created
  • 2016-05-02
Location
  • Worcester
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