This project aided the Teaching and Learning Unit at the Namibia University of Science and Technology (NUST), in Windhoek, Namibia, in promoting the launch of two Massive Open Online Courses (MOOCs) at the university–the first such initiative in Namibia. The team collaborated with student volunteers and NUST staff to develop a promotional strategy consisting of videos, posters, emails, radio advertisements, and face-to-face promotion. This promotional strategy supported the MOOC launch, contributing to a 160% increase in enrolled students. The results indicated that email, digital posters and videos distributed through Facebook were the most effective methods. These methods formed the basis of a refined promotional strategy for future MOOC promotion at NUST.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Lu, Anqi
• Freud, Jamie
• Nkimbeng, Nde Aghanui
• Feehrer, Derek

Subject

• Learning
• Community
• Computing

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-050217-145250

Keyword

• Marketing
• Education, Higher
• Web sites--Design and construction

Advisor

• Kinicki, Robert
• Wodin-Schwartz, Sarah Jane

Year

• 2017

Center

• Windhoek, Namibia Project Center - IQP

Sponsor

• Nkusi, Maurice
• Namibia University of Science and Technology (NUST)

Date created

• 2017-05-02

Location

• Windhoek

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright