This project examined how marketing the Liberal Arts and Engineering program to students will increase the visibility and growth of the presently small program. Marketing research and interviews were used to collect data regarding Liberal Arts and Engineering and similar programs at other institutions. The program, which promotes problem solving, critical thinking, and global views, will first be marketed internally as a retention tool. After successful growth, external marketing will be used to attract prospective students to the program.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Castle, Melissa K.

Subject

• Sustainability
• Community
• Learning

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-050310-170232

Keyword

• Marketing
• Education
• Marketing research

Advisor

• Schachterle, Lance E.

Year

• 2010

Date created

• 2010-05-03

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Last modified

• 2021-01-03