Student Work

ARG Relevance as a Marketing Strategy in a Museum

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This project explored the use of alternate reality games as a marketing strategy in a museum environment. An alternate reality game is a largely web-based virtual scavenger hunt where the players find information and solve puzzles to uncover a story. The setting for the game was the Higgins Armory Museum. The project created and ran an ARG, analyzing what tactics worked or did poorly in stirring interest in the museum. -

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • E-project-050410-131126
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Year
  • 2010
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Date created
  • 2010-05-04
Location
  • Worcester
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Permanent link to this page: https://digital.wpi.edu/show/q524jp096