The Prime Brokerage Division at Morgan Stanley is going to redesign their web portal, PBToday. The goal of the redesign is to improve the user experience by enhancing functionality and organizing the content better. We executed a survey and combined the analysis of the results with the knowledge gathered from user interviews to form recommendations for process improvement. These include incorporating usability methods and best practices in the redesign, adapting functional design, finding a better data presentation way and additional training.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Unluaslan, Esra
• Tetik, Hilal

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121407-221300

Advisor

• Ciaraldi, Michael J.
• Gerstenfeld, Arthur

Year

• 2007

Center

• Wall Street-FinTech Project Center (Boston or New York) - MQP

Sponsor

• Morgan Stanley

Date created

• 2007-12-14

Location

• New York

Resource type

• Major Qualifying Project

Major

• International & Global Studies
• Industrial Engineering

Rights statement

• In Copyright