This project, sponsored by Ernst and Young (now EY) and completed at WPI’s Moscow Project Center, explored how to effectively recruit a college-aged generation by updating the company’s social media outlets and creating new, innovative ways for recruiters to engage and interest students in potential employment opportunities. The joint Russian-American project team collected surveys and conducted interviews to gauge the attitudes of employees and students in Moscow, find creative case studies and games for the company to use in recruitment events, and provided recommendations to EY based on its findings. These recommendations consisted of content that could be used during recruitment events, as well as suggestions for improvements to EY’s common and career websites.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Petrova, Maria
• Bradley, Katrina
• Manning, William Francis

Subject

• Computing
• Industry
• Community
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-101414-162920

Keyword

• Public engagement
• Marketing

Advisor

• Nikitina, Svetlana

Year

• 2014

Center

• Moscow, Russia Project Center - IQP

Sponsor

• EY, Moscow

Date created

• 2014-10-14

Location

• Moscow

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright