Student Work

Fostering Social Entrepreneurship in Latin America by Analyzing VIVA Idea's Online Content and Audience

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VIVA Idea, an NGO that educates and strengthens social entrepreneurs in Latin America, has struggled with understanding its audience demographics, and whether its online content was useful and engaging. We conducted research on VIVA Idea’s audience and gathered content feedback using surveys, polls, focus groups, and interviews. Our findings suggest that VIVA Idea’s audience is primarily comprised of social entrepreneurs with varying levels of practical experience, and its content requires creative and personal design elements to be more effective.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
Creator
Subject
Publisher
Identifier
  • E-project-030118-175228
Keyword
Advisor
Year
  • 2018
Center
Sponsor
Date created
  • 2018-03-01
Location
  • San José
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