"Marketing and Marketability Study for the Museo Nacional de Costa Rica" is a continuation of a report completed last year at the Museo Nacional de Costa Rica. That report "Mapping and Market Analysis for the Museo Nacional de Costa Rica" conducted an internal study of the Museo Nacional focusing on visitor response. This report moves outside of the Museo Nacional and looks at public awareness of and interest in the Museo Nacional, focusing on the San Jose tourist population. As part of this report, we conducted a survey of foreign tourists as well as a survey of tourist agencies in the San Jose area. We then analyzed the data from those surveys and made recommendations on a marketing strategy for the Museo Nacional. The market strategy discusses improvements to the marketing as well as the marketability of the Museo Nacional de Costa Rica.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Haynes, Jeffrey F.
• Mercado, Edwin
• Lawrence-Slavas, Noah

Subject

• Community
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• 99E020I

Keyword

• Museums
• Marketing research

Advisor

• Vernon-Gerstenfeld, Susan
• Keil, Thomas H.

Year

• 1999

Center

• San Jose, Costa Rica Project Center - IQP

Sponsor

• El Museo Nacional de Costa Rica

Date created

• 1999-01-01

Location

• San José

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright