A new wave of companies showing concern for environmental issues have come about as a result of current corporate market trends. Of these new environmentally friendly companies, a subcategory known as Cool Companies have received little public attention. This paper was designed to reveal more information on cool companies through discussing their definition, their impact, and through the creation of a scale which allows for easy grading of a companies coolness and an affirmation of the definition of cool.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Tarvin, Erik Bernard
• Labbe, Jeremy Mark
• Shea, Michael Thomas

Subject

• Environment
• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 02D067I

Keyword

• Industrial relations
• Marketing
• Social entrepreneurship

Advisor

• Robakiewicz, Philip E.

Year

• 2002

Date created

• 2002-01-01

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright