Student Work

Increasing donations to CyberCycle.

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CyberCycle is a charitable computer-recycling project based in London. To fulfill its plans of future expansion, CyberCycle needs to develop a marketing strategy to attract more donors. We researched motives for donations and donors' concerns. Then, through interviews and questionnaires, we surveyed CyberCycle's past and potential donors. Based on our research, this strategy must alter existing policies and procedures, and start new marketing techniques.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • 99D019I
Keyword
Advisor
Year
  • 1999
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Sponsor
Date created
  • 1999-01-01
Location
  • London
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