London's Borough of Merton launched a new community magazine called My Merton. This project evaluated the magazine's effectiveness, examine public's perception of the Council, and determine the public's opinion of the magazine. Data collected from questionnaires and interviews helped draw conclusions regarding design, content, popularity, and connection with the Council. These accomplishments provided the Merton Council Press Team with detailed analysis and recommendations as to how they could improve My Merton and help improve the Council's weak rating.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Wheaton, Michael J.
• Chong, Catherine S.
• Carmichael, Justin Ellery
• Driscoll, Keri Elizabeth

Subject

• Culture
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• 04D021I

Keyword

• Community engagement

Advisor

• Clements, Kevin A.
• Davis, Paul W.

Year

• 2004

Center

• London, England Project Center - IQP

Sponsor

• The Merton Council Press Team

Date created

• 2004-01-01

Location

• London

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright