My goal was to determine effective strategies to persuade the public to accept perceived risks. I accomplished this by reviewing literature regarding public relations and risk communications strategies and relating them to a case study comparing a successful and an unsuccessful attempt to persuade public opinion. My findings showed most of the strategies do work in real life situations. I concluded, an organization should be persistent, know their audience well, and should be positively portrayed in local newspapers.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Abdella, Paul R.

Subject

• Security
• Well-Being

Publisher

• Worcester Polytechnic Institute

Identifier

• 01B009I

Keyword

• Risk management

Advisor

• Vernon-Gerstenfeld, Susan
• Peet, R. Creighton

Year

• 2001

Date created

• 2001-01-01

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright

Last modified

• 2020-12-29