The goal of this project was to aid the IGSD by expanding the network of potential sponsors for the London Centre. To accomplish this, the Project Development IQP Team formulated an action plan, created new marketing materials, solicited eleven London Boroughs and Groundwork as potential sponsors, and developed materials for an upcoming marketing event. This project also produced a marketing plan, which serves as guide for gaining potential sponsors, as well as maintaining established relationships.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Blackburn, Mark James
• Francis, Anne Courtney
• Snyder, Anthony Mainella
• LaRiviere, Jessica Christine

Subject

• Learning
• Project-Based Learning
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• 02C044I

Keyword

• Marketing
• Service learning

Advisor

• Matson, Stephen L.
• Theyel, Gregory

Year

• 2002

Center

• London, England Project Center - IQP

Date created

• 2002-01-01

Location

• London

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright