This project examined the market for Hollywood scripts adapted from books. Using research through book, internet, and semi-structured interviews with directors, producers, and scriptwriters we found that the value chain in script marketing usually consists of a producer selling an adaptation to a studio, then hiring a scriptwriter. Otherwise a screenwriter must promote himself more than his script to gain a solid reputation. Without an agent, the success rate of a producer seeing a script is significantly reduced.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Ferguson, Kathleen M.
• Anderson, Lesley C.

Subject

• Industry

Publisher

• Worcester Polytechnic Institute

Identifier

• 04B005I

Keyword

• Marketing

Advisor

• Danneels, Erwin

Year

• 2004

Date created

• 2004-01-01

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright