This project was a study in maximizing the response rate of a survey of the arts community in Worcester. Data regarding presentation, incentives, follow-ups and publicity was collected through focus groups and interviews with area artists and supporters. The results of the survey will be used to encourage developers to invest in the arts district. This is the first of a two-phase initiative; the second will utilize our recommendations to conduct the survey itself.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Grundy, Kimberly Jean
• Ahuja, Aman
• Bertulli, Scott William

Subject

• Sustainability
• Community
• Infrastructure
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• 03C021I

Keyword

• Marketing
• Community development

Advisor

• Krueger, Robert
• Baller, William A.

Year

• 2003

Center

• Worcester Community Project Center (Massachusetts) - IQP

Sponsor

• ARTS Worcester

Date created

• 2003-01-01

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright