This project was an examination of the quality of websites that market to children younger than fourteen. After researching the current laws and concerns of the public, we constructed a questionnaire with which we collected data on a large sample of websites. Analysis of the data allowed us to come to some conclusions about the current state of Internet marketing directed at children. From these findings, we created guidelines and recommendations for Internet marketers to more responsibly market to children.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Scaviola, Michael Carl
• Cantara, Jesse Colin
• Fuller, Kyle William
• Figura, Mark Joseph

Subject

• Community
• Computing

Publisher

• Worcester Polytechnic Institute

Identifier

• 03D188I

Keyword

• Marketing
• Internet--Social aspects
• Risk management

Advisor

• Kasouf, Chickery J.

Year

• 2003

Date created

• 2003-01-01

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright