Student Work

Improving the effectiveness of Ride On.

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Through the administration and analysis of a customer survey, our team was able to garner valuable information for use in new marketing and planning strategies for the Ride On bus system in Montgomery County. The development, implementation, and large sample frame of our survey were intrinsic to reconciling differences between previous studies. Additionally, our findings include the distribution of riders by zip code, refusals rates by ethnicity, and information relating demographics to user trip patterns.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • 03B016I
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Year
  • 2003
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Date created
  • 2003-01-01
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