Promoting WPI’s Interactive Media and Game Development (IMGD) program at a major industry trade show has the potential to attract new prospective students and broaden industry awareness of the IMGD program and students. This project designed a booth for PAX East, a popular gaming exposition in New England. We conducted interviews of students, guidance counselors, and booth experts, and selected appropriate projects to showcase and students to showcase them. We then designed an advertisement, handouts, and an inviting layout for the booth, arranging for the necessary equipment and furniture within the budget constraints. The IMGD PAX East booth promises to increase the awareness of the IMGD program, exposing more people to the game development students and program at WPI.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Miller, Benjamin Alexander
• Lukas, Andrew B.
• Rice, Cian F.
• Kennedy, Corinne Rae

Subject

• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-031213-130945

Keyword

• Interactive multimedia
• Marketing

Advisor

• Claypool, Mark L.

Year

• 2013

Date created

• 2013-03-12

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright