Recycle Albania, a non-profit organization in Tirana, Albania, strives to increase the amount of electronic waste that is collected and disposed properly. The organization provides Eco-Boxes to collect electronic waste from over one hundred partner companies. We worked with Recycle Albania to attract more partners by updating its promotional strategies and materials. We consulted marketing experts in Albania, interviewed existing and potential partner companies, recommended changes in promotional strategies and implemented changes in promotional materials. Several of the companies we visited agreed to partner with Recycle Albania. The increased number of partners for Recycle Albania is a step towards more electronic waste being properly recycled in Albania.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Burgess, Allan Richard
• Ma, Jessica Goldspring
• Nunes, John Joseph
• Morrison, Carly Elizabeth

Subject

• Environment
• Well-Being
• Sustainability

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121913-114323

Keyword

• Community engagement
• Sustainability
• Recycling (Waste, etc.)
• Marketing

Advisor

• Christopher, Peter R.

Year

• 2013

Center

• Tirana, Albania Project Center - IQP

Sponsor

• Recycle Albania

Date created

• 2013-12-19

Location

• Tirana

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright