Faculty Advisor

Christopher, Peter R.

Center

Albania

Abstract

Recycle Albania, a non-profit organization in Tirana, Albania, strives to increase the amount of electronic waste that is collected and disposed properly. The organization provides Eco-Boxes to collect electronic waste from over one hundred partner companies. We worked with Recycle Albania to attract more partners by updating its promotional strategies and materials. We consulted marketing experts in Albania, interviewed existing and potential partner companies, recommended changes in promotional strategies and implemented changes in promotional materials. Several of the companies we visited agreed to partner with Recycle Albania. The increased number of partners for Recycle Albania is a step towards more electronic waste being properly recycled in Albania.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2013

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Mathematical Sciences

Project Center

Albania

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