Faculty Advisor

Belz, Melissa

Faculty Advisor

Rosbach, Derren

Center

COSTARICA / Costa Rica

Abstract

Responsible fishing is necessary to protect against the overharvesting of marine wildlife, but the current market for responsibly-caught fish is too small to make a big impact. Our team assisted the MarViva Foundation in identifying and connecting the prospective supply and demand for responsibly-caught fish in a new supply chain based in Costa de Pájaros, Costa Rica. We interviewed and evaluated receiving centers and restaurants to assess which had the most potential to be successfully paired as a new supply chain relationship, bringing fish to more consumers. We also surveyed consumers to determine their awareness of responsible fishing, recommending the best advertising methods to increase end consumer demand for responsibly-caught fish.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Advisor Department

Undergraduate Studies

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