Responsible fishing is necessary to protect against the overharvesting of marine wildlife, but the current market for responsibly-caught fish is too small to make a big impact. Our team assisted the MarViva Foundation in identifying and connecting the prospective supply and demand for responsibly-caught fish in a new supply chain based in Costa de PÃ¡jaros, Costa Rica. We interviewed and evaluated receiving centers and restaurants to assess which had the most potential to be successfully paired as a new supply chain relationship, bringing fish to more consumers. We also surveyed consumers to determine their awareness of responsible fishing, recommending the best advertising methods to increase end consumer demand for responsibly-caught fish.
Worcester Polytechnic Institute
Interactive Qualifying Project
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