Responsible fishing is necessary to protect against the overharvesting of marine wildlife, but the current market for responsibly-caught fish is too small to make a big impact.  Our team assisted the MarViva Foundation in identifying and connecting the prospective supply and demand for responsibly-caught fish in a new supply chain based in Costa de Paijaros, Costa Rica. We interviewed and evaluated receiving centers and restaurants to assess which had the most potential to be successfully paired as a new supply chain relationship, bringing fish to more consumers. - We also surveyed consumers to determine their awareness of responsible fishing, recommending the best advertising methods to increase end consumer demand for responsibly-caught fish.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Qifti, Androniqi
• Stomberg, Nathan Aaron
• Davis, Whitney Janae
• Solon, April Louise

Subject

• Industry
• Sustainability
• Environment
• Food

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-050216-190221

Keyword

• Marketing
• Fisheries
• Marketing research

Advisor

• Belz, Melissa
• Rosbach, Derren

Year

• 2016

Center

• San Jose, Costa Rica Project Center - IQP

Sponsor

• MarViva Foundation

Date created

• 2016-05-02

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright