Currier, Blake Hoag
Ride and bike share companies have an interest in optimizing trips involving multi-modal transit. To make these services more user-friendly and efficient, we proposed that transit data should be integrated into them. Providing transit data to rideshare drivers in particular would increase their productivity and profits. To develop a plan for partnership between these companies and our sponsor, we developed pricing models and assessed how the APIs would work together. A tiered subscription model with a free trial base became the pricing structure of choice for a partnership with ridesharing company Uber, following research and discussions with our sponsor. Despite initial promise, we ruled out bike sharing as a possibility due to limited digital architecture and weaker financial incentives.
Worcester Polytechnic Institute
Interactive Qualifying Project
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