Faculty Advisor

Agloro, Alexandrina R

Faculty Advisor

Bulled, Nicola

Center

Cape Town, South Africa

Abstract

South Africa has an established wine industry, with European settlers planting the first wine farms in the late 1600s. Blacks and women have been intimately involved in the success of the industry as farm laborers, but until recently neither group has owned a wine production company in South Africa. Women in Wine is South Africa’s first Black women-owned wine company. Following ten years of growth and success, Women in Wine is seeking new opportunities for expansion. Using a mixed-methods approach, this project explored how Women in Wine is positioned in both the domestic and US markets and indicated three main directions that it could take.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Humanities and Arts

Advisor Department

Interdisciplinary Programs

Project Center

Cape Town, South Africa

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