Stagnant sales of specialty food items within the domestic market in Greece have increased the need for small-scale artisanal food businesses to seek new markets abroad.‘Marianna’s Vineleaves,’a small, family-owned enterprise in Thessaloniki, Greece, is one such business looking to expand its international exports of viticulture products, such as stuffed vine leaves –ntolmadakia. Through a mix method study, we assessed United States consumer preferences towards Greek specialty food products and examined existing promotional strategies, in an effort to identify key elements for a new product label directed at the United States market.
Worcester Polytechnic Institute
Interactive Qualifying Project
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.