Faculty Advisor

Bulled, Nicola

Faculty Advisor

Hersh, Robert


Stagnant sales of specialty food items within the domestic market in Greece have increased the need for small-scale artisanal food businesses to seek new markets abroad.‘Marianna’s Vineleaves,’a small, family-owned enterprise in Thessaloniki, Greece, is one such business looking to expand its international exports of viticulture products, such as stuffed vine leaves –ntolmadakia. Through a mix method study, we assessed United States consumer preferences towards Greek specialty food products and examined existing promotional strategies, in an effort to identify key elements for a new product label directed at the United States market.


Worcester Polytechnic Institute

Date Accepted

April 2016

Project Type

Interactive Qualifying Project



Advisor Department

Interdisciplinary Programs