Faculty Advisor

Bulled, Nicola

Faculty Advisor

Hersh, Robert

Abstract

Stagnant sales of specialty food items within the domestic market in Greece have increased the need for small-scale artisanal food businesses to seek new markets abroad.‘Marianna’s Vineleaves,’a small, family-owned enterprise in Thessaloniki, Greece, is one such business looking to expand its international exports of viticulture products, such as stuffed vine leaves –ntolmadakia. Through a mix method study, we assessed United States consumer preferences towards Greek specialty food products and examined existing promotional strategies, in an effort to identify key elements for a new product label directed at the United States market.

Publisher

Worcester Polytechnic Institute

Date Accepted

April 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

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