Mott, Wesley T.
The British Museum’s Citi Money Gallery underwent renovations in 2012. Using visitor tracking, questionnaires, and visitor counting, our study evaluates the effect of the changes on the visitor experience. iPads and foreign language questionnaires streamlined our sampling process and increased the size and demographics of the sample population, allowing for a substantially better understanding of visitor experience. Increased visitor engagement and satisfaction indicates that the renovations were effective.
Worcester Polytechnic Institute
Interactive Qualifying Project
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Humanities and Arts