The Camden London Borough Council has experienced significant budget reductions following a substantial decrease in funding from central government. The goal of this project was to investigate how the Council might capitalize on the unique location and assets of the borough through place branding to generate revenue and reduce the budget gap. Through desk-based research and stakeholder interviews, we found that the best approach would be to highlight the distinct characteristics of each neighborhood in Camden, rather than rebranding the entire borough under a common theme. Based on our findings, we formulated seven succinct recommendations regarding potential future initiatives and proposed a branding strategy for the Council, accordingly.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Sylvia, Alexander Mark
• Mazzola, Caroline Gloria
• Kepron, Jared Michael
• Frick, William Oliver

Subject

• Community
• Sustainability
• Culture

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-043015-102032

Keyword

• Fund raising
• Marketing

Advisor

• Golding, Dominic
• Stapleton, Patricia A.

Year

• 2015

Center

• London, England Project Center - IQP

Sponsor

• London Borough of Camden

Date created

• 2015-04-30

Location

• London

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright