Stapleton, Patricia A.
London Borough of Camden
The Camden London Borough Council has experienced significant budget reductions following a substantial decrease in funding from central government. The goal of this project was to investigate how the Council might capitalize on the unique location and assets of the borough through place branding to generate revenue and reduce the budget gap. Through desk-based research and stakeholder interviews, we found that the best approach would be to highlight the distinct characteristics of each neighborhood in Camden, rather than rebranding the entire borough under a common theme. Based on our findings, we formulated seven succinct recommendations regarding potential future initiatives and proposed a branding strategy for the Council, accordingly.
Worcester Polytechnic Institute
Interactive Qualifying Project
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Social Science and Policy Studies