Faculty Advisor

Gerstenfeld, Arthur

Faculty Advisor

Vernon-Gerstenfeld, Susan

Abstract

The goal of our project was to evaluate the factors that influence consumer fish buying habits and to better explain the reasons behind the disparity between the daily fish supply of local fishermen and consumer demand. In order to achieve this we conducted interviews with three professionals with many years of experience within the fishing industry, conducted sampling of specific questionnaires at the Red’s Best kiosk in Boston Public Market, and conducted marketing experiments at two local seafood restaurants: The Sole Proprietor and Johnny’s Luncheonette.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2016

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

Advisor Department

Interdisciplinary Programs

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