Faculty Advisor

Klein, Andrew G

Faculty Advisor

Peet, R. Creighton

Center

Hong Kong

Abstract

The goal of this project was to complete a marketing study for the Hong Kong Maritime Museum (HKMM) at its future location at Pier 8. Observational data were collected at the pier and other museums, while museum marketing strategies were discovered through interviews. We estimated visitation rates and recommended ways to enhance accessibility, visibility, and attractiveness at Pier 8. Our findings suggest that the HKMM's proposed business model for Pier 8 is viable and should help the museum be successful there.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2010

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Electrical and Computer Engineering

Advisor Department

Interdisciplinary Programs

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