Klein, Andrew G
Peet, R. Creighton
Hong Kong, China
Hong Kong Maritime Museum
The goal of this project was to complete a marketing study for the Hong Kong Maritime Museum (HKMM) at its future location at Pier 8. Observational data were collected at the pier and other museums, while museum marketing strategies were discovered through interviews. We estimated visitation rates and recommended ways to enhance accessibility, visibility, and attractiveness at Pier 8. Our findings suggest that the HKMM's proposed business model for Pier 8 is viable and should help the museum be successful there.
Worcester Polytechnic Institute
Interactive Qualifying Project
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.
Electrical and Computer Engineering