Faculty Advisor

Chernova, Sonia

Abstract

The goal of this project was to create a set of guidelines that non-profit organizations can follow to make their online marketing endeavors a success. We implemented an online marketing strategy for the non-profit ASODILL. Based on preliminary research into website design we developed a website for ASODILL that acts as a marketing vehicle for the organization and encompasses ASODILL's social media endeavors. Additionally, the website is simple to update and supports automatic translation into multiple languages. We conducted a preliminary evaluation of the site through surveys given to arbitrary internet users. Our results indicate that the guidelines we followed resulted in a professional site that met the sponsor's goals.

Publisher

Worcester Polytechnic Institute

Date Accepted

July 2012

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Computer Science

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