Faculty Advisor

Aghajanian, Michael John

Faculty Advisor

Apelian, Diran

Abstract

Armenia is a developing country that relies heavily on tourism for economic stability. Our project, sponsored by the Smithsonian Institution, was to create recommendations for user friendly and effective websites that would help decentralize economic prosperity by promoting tourism to rural Armenia. By defining the target audience, researching tourism attributes, and assessing competitor websites, this project established guidelines to use Search Engine Optimization and advertising platforms effectively. The outcome of this project will support efforts to increase tourism to Armenia as a whole and specifically to the rural areas.

Publisher

Worcester Polytechnic Institute

Date Accepted

July 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

IGSD

Advisor Department

MPI

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