Aghajanian, Michael John
OTHER / Other location, not listed
Armenia is a developing country that relies heavily on tourism for economic stability. Our project, sponsored by the Smithsonian Institution, was to create recommendations for user friendly and effective websites that would help decentralize economic prosperity by promoting tourism to rural Armenia. By defining the target audience, researching tourism attributes, and assessing competitor websites, this project established guidelines to use Search Engine Optimization and advertising platforms effectively. The outcome of this project will support efforts to increase tourism to Armenia as a whole and specifically to the rural areas.
Worcester Polytechnic Institute
Interactive Qualifying Project
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