Faculty Advisor

DiBiasio, David

Faculty Advisor

Elgert, Laureen

Center

OTHER / Other location, not listed

Abstract

The goal of this project was to develop a plan that would increase the local communityÂ’s awareness of and involvement with el Museo de las Conceptas, a religious museum in Cuenca, Ecuador devoted to the history of the attached monastery. To this end, we conducted surveys with museum visitors and the general public and interviewed local museum professionals in order to discern the best course of action. From these interviews, we decided that creating a cohesive narrative to improve the visitor experience paired with a marketing campaign would be the best solution to the museumÂ’s challenges.

Publisher

Worcester Polytechnic Institute

Date Accepted

March 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Chemical Engineering

Advisor Department

Social Science and Policy Studies

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