Faculty Advisor

Hanlan, James P.

Faculty Advisor

Somasse, Gbetonmasse Blaise

Project Center

London, England


The goal of this project was to evaluate visitors in the revitalized China and South Asia gallery at the British Museum. To achieve this goal, we determined best practices in museum evaluation, identified the British Museum’s goals and protocols, and evaluated visitor behavior. Through tracking and surveying visitors, we found that: the most visited bays were Qing, Late Ming, and Early Ming, the most popular object was the Tomb Procession, 64% of the visitors began with the right side of the gallery, and the average dwell time was 18 minutes. To further improve the gallery, our recommendations were to add more audio descriptions, to clarify how the museum gained possession of objects, and to incorporate QR codes on object labels to provide more information in multiple languages.


Worcester Polytechnic Institute

Date Accepted

June 2018

Project Type

Interactive Qualifying Project



Advisor Department

Humanities and Arts

Advisor Department

Social Science and Policy Studies