Faculty Advisor

Elmes, Michael B.

Faculty Advisor

Hersh, Robert

Abstract

As a result of the stagnant domestic market, Greek olive producers are seeking to expand their exports within the United States. Using a mixed methods approach, we identified consumer consumption patterns as well as preferences for olives and packaging. We conducted in-depth interviews to learn how the production process affects the taste and texture of olives, and to understand where producers obtain their market intelligence and how they use that data. The project identified key factors that influence Massachusetts olive consumer preferences, assessed the ability and feasibility of producers to meet those preferences, and determined areas for further research.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

Advisor Department

Interdisciplinary Programs

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