Elmes, Michael B.
As a result of the stagnant domestic market, Greek olive producers are seeking to expand their exports within the United States. Using a mixed methods approach, we identified consumer consumption patterns as well as preferences for olives and packaging. We conducted in-depth interviews to learn how the production process affects the taste and texture of olives, and to understand where producers obtain their market intelligence and how they use that data. The project identified key factors that influence Massachusetts olive consumer preferences, assessed the ability and feasibility of producers to meet those preferences, and determined areas for further research.
Worcester Polytechnic Institute
Interactive Qualifying Project
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