The Goat's Head Pub at Worcester Polytechnic Institute has taken great strides over the past few years to improve on its poor opening performance. The goal of our Interdisciplinary Qualifying Project is to evaluate the current performance of the restaurant and develop a marketing strategy to increase its popularity. With the help of the WPI community and consortium schools, we examined all options to make the restaurant a sustainable source of income for Chartwell's, and a "hot spot" for the WPI community.

• This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.

Creator

• Wallace, Rachel Carissa
• Noble, Christopher William

Subject

• Sustainability
• Industry
• Community

Publisher

• Worcester Polytechnic Institute

Identifier

• E-project-121909-212418

Keyword

• Marketing

Advisor

• Danneels, Erwin

Year

• 2009

Date created

• 2009-12-19

Location

• Worcester

Resource type

• Interactive Qualifying Project

Rights statement

• In Copyright