Faculty Advisor

Danneels, Erwin

Abstract

The Goat's Head Pub at Worcester Polytechnic Institute has taken great strides over the past few years to improve on its poor opening performance. The goal of our Interdisciplinary Qualifying Project is to evaluate the current performance of the restaurant and develop a marketing strategy to increase its popularity. With the help of the WPI community and consortium schools, we examined all options to make the restaurant a sustainable source of income for Chartwell's, and a "hot spot" for the WPI community.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2009

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Business

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