Wills, Craig E
The growth of dynamic Internet-based technologies and "Web 2.0" has placed web-based marketing in uncharted territory. We examine the efficiency of common Web 2.0 advice related to blogging and compare current weblog characteristics with those of physical meetings in order to identify methods of encouraging reader participation.
Worcester Polytechnic Institute
Interactive Qualifying Project
All authors have granted to WPI a nonexclusive royalty-free license to distribute copies of the work, subject to other agreements. Copyright is held by the author or authors, with all rights reserved, unless otherwise noted.