Faculty Advisor

Wills, Craig E

Abstract

The growth of dynamic Internet-based technologies and "Web 2.0" has placed web-based marketing in uncharted territory. We examine the efficiency of common Web 2.0 advice related to blogging and compare current weblog characteristics with those of physical meetings in order to identify methods of encouraging reader participation.

Publisher

Worcester Polytechnic Institute

Date Accepted

February 2008

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Computer Science

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