Faculty Advisor

McCauley, Stephen M.

Faculty Advisor

Michalson, William R.

Center

AUSTR / Australia

Abstract

The increasing pervasiveness of the Internet and social media has resulted in online marketing techniques and unprecedented organization-stakeholder communication. The goal for this project was to improve the stakeholder interactions for the Emergency Services Foundation (ESF), a nonprofit charitable organization that aids the emergency services community. We investigated best practices in online communication and the needs and experiences of emergency service workers. We created a new website and provided resources for the ESF to maintain improved communication and sustained success.

Publisher

Worcester Polytechnic Institute

Date Accepted

May 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Advisor Department

Electrical and Computer Engineering

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