Faculty Advisor

Davis, Paul W.

Faculty Advisor

Szkutak, David Edward

Faculty Advisor

Szkutak, Joan B.

Center

AUSTR / Australia

Abstract

The Moreland Energy Foundation in Melbourne, Australia, sought to broaden the acceptance of sustainable practices within the Moreland community. Using our analysis of responses to a large telephone survey of residents and through targeted interviews, we developed a community engagement strategy to more effectively deliver MEFL’s message to residents in historically difficult-to-reach demographic groups and least sustainable group. Our pilot programs showed that two of our proposed communication strategies were effective among residents age 18-34 (using social media) and within culturally and linguistically diverse communities (using trusted community leaders), while the third had limited success reaching residents age 65 or older.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2015

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Mathematical Sciences

Advisor Department

Interdisciplinary Programs

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