Student Work

Enhancing the Visibility of the Maria Mitchell Association

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The Nantucket Maria Mitchell Association (MMA) is a science organization with multiple sites dispersed around the island. Visitors have difficulty navigating between sites and understanding how the sites relate to the MMA’s mission. The goal of this project was to determine steps the MMA could take to improve visitor wayfinding and clarify its identity. Our team identified and evaluated wayfinding and identification strategies used by the MMA and other organizations. Through our own observations on the island and interviews with various stakeholders, we identified areas for improvement. We developed recommendations for the MMA’s branding, marketing strategies, signage, and online presence to promote a consistent identity for the MMA and improve visitor wayfinding.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Identifier
  • E-project-121417-090821
Keyword
Advisor
Year
  • 2017
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Sponsor
Date created
  • 2017-12-14
Location
  • Nantucket
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Permanent link to this page: https://digital.wpi.edu/show/2801pg666