Faculty Advisor

Golding, Dominic

Faculty Advisor

Vaz, Richard F.

Center

Nantucket, Massachusetts

Abstract

The Nantucket Maria Mitchell Association (MMA) is a science organization with multiple sites dispersed around the island. Visitors have difficulty navigating between sites and understanding how the sites relate to the MMA’s mission. The goal of this project was to determine steps the MMA could take to improve visitor wayfinding and clarify its identity. Our team identified and evaluated wayfinding and identification strategies used by the MMA and other organizations. Through our own observations on the island and interviews with various stakeholders, we identified areas for improvement. We developed recommendations for the MMA’s branding, marketing strategies, signage, and online presence to promote a consistent identity for the MMA and improve visitor wayfinding.

Publisher

Worcester Polytechnic Institute

Date Accepted

December 2017

Project Type

Interactive Qualifying Project

Accessibility

Unrestricted

Advisor Department

Interdisciplinary Programs

Advisor Department

Electrical and Computer Engineering

Project Center

Nantucket, Massachusetts

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