Student Work

Revealing Worcester's Hidden Gem: Promoting the East-West Trail

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The Park Spirit organization developed a 14 mile urban hiking trail that incorporates 20 of Worcester’s green spaces. The trail, known as the East-West Trail, was hidden in the heart of Worcester and Park Spirit needed help in promoting and enhancing the experience for people hiking the trail. Consequently, the goal of this project was to identify whether and why people were using the East-West Trail through interviews, focus groups, surveys, and participatory research. We then created an application that would facilitate increased usage of the trail. Additionally, we developed a physical brochure for non-technical users and organized a promotional event on the trail.

  • This report represents the work of one or more WPI undergraduate students submitted to the faculty as evidence of completion of a degree requirement. WPI routinely publishes these reports on its website without editorial or peer review.
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Subject
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Identifier
  • E-project-050117-130556
Keyword
Advisor
Year
  • 2017
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Sponsor
Date created
  • 2017-05-01
Location
  • Worcester
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